Massenez 150th Anniversary Competition

Participate for a chance to win a trip to France to attend Massenez’s 150th Anniversary Celebration!


Massenez is celebrating its 150th anniversary in 2020! To celebrate, Massenez will be hosting representatives from around the globe for a three-days party in Alsace, France, including one lucky Australian bartender!

You are invited to participate. The winner will receive return flights, accommodation and the opportunity to attend the three-days celebration in France from 24th to 26th September 2020.


Step 1: Social Media Competition – Show us your love

Post a photo or video about Massenez using #Massenez150: this can be a cocktail, a back bar, a story… express what Massenez means to you. Surprise us! This first step is open to your interpretation.

Use #Massenez150 and post before 5th Februray 2020; venues and candidates can share as many posts as they like.

Seeing the candidate using Massenez products; providing the best possible image of Massenez; mentioning points of knowledge around the brand; emphasising Massenez’s fresh taste; describing why you love Massenez; Number and relevance of posts

Cerbaco’s Ambassadors and Marketing Team.

The six winners automatically enter step 2. They will be flown to Melbourne to participate in Massenez cocktails competition (including one-night accommodation).

Step 2: Cocktail Competition

From the social media posts using #Massenez150 before 5th Februray 2020, six bartenders will be selected and invited to attend the cocktails competition in Melbourne. This will be held on 24th February 2020. On the day, the six selected bartenders will be given Massenez secret boxes to create three cocktails on the spot. Secret boxes will contain various fruits liqueurs, savoury liqueurs and eaux-de-vie. A selection of classic spirits, soft drinks, other modifiers, ice and instruments will be available; you are welcome to also bring your own instruments.

Attending the event; further instructions will be given on the day in terms of products to use in your cocktails.

Presentation of the brand; knowledge of the products; mixology and cocktail making technics; ability to be widely replicated simply; taste, balance and appearance of the cocktail; general presentation; adherence to instructions given on the day.

Panel of hospitality professionals.

A panel of hospitality legends will be judging and deciding who is the final winner.


December 9th:        

                               Social Media Competition opening.

Februray 5th:              

                               Social Media Competition closure.

Februrary 6th:            

                              6 Finalists will be announced

February 24th:          

                               6 finalists will be flown to Melbourne for the Massenez Party and Cocktail competition. A winner will be crowned

September 24th – 26th:          

                               The lucky winner will attend the Anniversary celebration in Alsace, France!


Trip to France

The winner of step 2 will receive an invitation with return flights to Paris, domestic transfer and accommodation to join the three-days celebrations in Alsace!
The winner’s venue will also receive a special deal on Massenez for 12 months.

The runner up’s venue will receive a special deal on Massenez for 6 months.

The five other participants in step 2 will receive a French hamper: if they don’t go to Alsace, Alsace may come to them!


The elegance!


CLICK HERE to read the Terms and Conditions