Post a photo or video about Massenez using #Massenez150: this can be a cocktail, a back bar, a story… express what Massenez means to you. Surprise us! This first step is open to your interpretation.
Use #Massenez150 and post before 5th Februray 2020; venues and candidates can share as many posts as they like.
Seeing the candidate using Massenez products; providing the best possible image of Massenez; mentioning points of knowledge around the brand; emphasising Massenez’s fresh taste; describing why you love Massenez; Number and relevance of posts
Cerbaco’s Ambassadors and Marketing Team.
The six winners automatically enter step 2. They will be flown to Melbourne to participate in Massenez cocktails competition (including one-night accommodation).
From the social media posts using #Massenez150 before 5th Februray 2020, six bartenders will be selected and invited to attend the cocktails competition in Melbourne. This will be held on 24th February 2020. On the day, the six selected bartenders will be given Massenez secret boxes to create three cocktails on the spot. Secret boxes will contain various fruits liqueurs, savoury liqueurs and eaux-de-vie. A selection of classic spirits, soft drinks, other modifiers, ice and instruments will be available; you are welcome to also bring your own instruments.
Attending the event; further instructions will be given on the day in terms of products to use in your cocktails.
Presentation of the brand; knowledge of the products; mixology and cocktail making technics; ability to be widely replicated simply; taste, balance and appearance of the cocktail; general presentation; adherence to instructions given on the day.
Panel of hospitality professionals.
A panel of hospitality legends will be judging and deciding who is the final winner.
Social Media Competition opening.
Social Media Competition closure.
6 Finalists will be announced
6 finalists will be flown to Melbourne for the Massenez Party and Cocktail competition. A winner will be crowned
September 24th – 26th:
The lucky winner will attend the Anniversary celebration in Alsace, France!
The winner of step 2 will receive an invitation with return flights to Paris, domestic transfer and accommodation to join the three-days celebrations in Alsace!
The winner’s venue will also receive a special deal on Massenez for 12 months.
The runner up’s venue will receive a special deal on Massenez for 6 months.
The five other participants in step 2 will receive a French hamper: if they don’t go to Alsace, Alsace may come to them!
CLICK HERE to read the Terms and Conditions